K2 // Hovedporten 2 // 2650 Hvidovre // Tlf: +45 36 890 890

Copenhagen-based communications specialist since 1997. Owner of K2 since 2005.

Expertise in strategic communications, public affairs, product PR, campaigns and events.

Senior advisor with extensive experience in press-, stakeholder- and social media relations.

Responsible for the Danish and Norwegian game-publisher’s communication and cooperation with researchers and lawmakers since 2003 and 2012 respectively.

Specialized in children and young people’s use of media such as video games, TV and social media.

Consultant on European level about parents and media’s reactions to young people’s media consumption.

Project manager for major national, pan-Nordic and European campaigns like Pan European Game Information (highlighted by the European Commission for best campaign practise) and national events like Danish Game Awards (2010 to present) and Gullstikka in Norway.

Strategy and implementation of creative product PR tailored for national media. Worked for Danish and international clients like ViaPlay, Danish Health Authority, IO Interactive, Microsoft, Electronic Arts, Physics Olympics and many more.

CV:
K2 (Kommunikation2) (2005 – present)
KommunikationsKompagniet (1998 – 2005)
Kræftens Bekæmpelse (1996 – 1998)
Roskilde Universitet (1992-1998)

Specialties:
Communications strategy
Public affairs
Campaigns
Product PR

Other skills:
Media training
Graphic design
Webdesign
Copy writing
Photo and video (manus, director, editor)

 

E: hg@K-2.dk

M: +45 40 52 23 08

dk.linkedin.com/in/henrikgroth/